I came across this article (Advisers Lack CRM Knowledge) which is essentially a short factoid about CRM applications….and so true! And I also believe the
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CRM is used by a multitude of organizations in many different industries to drive customer acquisition and retention. The people who rely on CRM systems
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Wikipedia describes CRM as “an approach to managing a company’s interactions with current and potential customers…..to ultimately drive sales growth” (see full article here: https://en.wikipedia.org/wiki/Customer_relationship_management).
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