Author: Courtney Rosenfeld

Running a business requires a lot of hard work, dedication, and sacrifice, so it can be particularly frustrating when your business is under threat from a force beyond your control. Inflation can cause significant losses to your business’s profit margins and cause you to lose customers or clients due to increased prices. You can mitigate some of the damage caused by inflation, but it will require financial planning, management skills, and accounting tools. Today, Rock Capital and Associates addresses some actions you can take in this troubling economic time.

Adjust Your Operations

Although inflation can be a complex circumstance, you can stave off the immediate issues it causes by changing prices. Charging more for your goods or services is the simplest way to absorb increases in operating costs caused by inflation. However, this can drive away customers who either can’t or aren’t willing to pay more. If you believe inflation will be short-lived, you can cushion your business operations with some of your cash reserves, but don’t do this for too long. If you don’t have the capital you need to weather the storm, consider applying for a business loan that can provide the gap financing you need.

Keep Track of Finances Closely

Addressing inflation as a business owner requires you to have in-depth knowledge of how economic trends affect your business’s profits and expenses. If you don’t already own accounting software, it’s a good idea to purchase one you can use to track monthly expenditures and income and the changes in those trends. Software also makes it much easier to find accounting errors, payroll errors, and other issues that lose you money over time and hurt employee morale. 

Additionally, you need to keep a close eye on your own credit report – especially if you anticipate requesting a loan at some point. Remember that there are things you can do to improve your credit, like paying off debts. Even checking your report can give you a small bump in your score, which could help a lot down the road should inflation ramp up and you find yourself needing a business loan.

Focus on Productivity

Another way to address the threat of loss caused by inflation is by amping up your business’s productivity. If you have particularly skilled, fast, or helpful employees, it might be time to offer them a slight raise and find ways to boost their morale. This will help them become more efficient and productive. You can also invest in technologies that automate one or more of your business processes to save on labor costs.

Ramp Up Your Marketing

In a time of serious inflation, it may be difficult to retain all your customers since you may have to raise prices. However, investing in marketing can attract more customers and help to mitigate the loss of business. You don’t necessarily have to spend a lot of money on marketing, either. It’s easy to use an online background removal tool to cut out photos of your products or services, edit them, and place them on new excitingbackgrounds and ads. Running online promotional campaignscan also be a good idea.

Don’t Let Inflation Deflate Your Business

Inflation can wreak havoc on small business owners and make it seem impossible to keep going. With efficient financial management, preparation, and the right tools, you can prevent inflation from costing you your business. 

Rock Capital and Associates will help you determine the best financial route for your company’s growth. Call 877-670-1590.

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