Here are five ways to identify and connect with sponsors in the finance industry for a TikTok influencer:

1. Direct outreach

Start by identifying potential sponsors in the finance industry by researching companies that align with the influencer’s content. Once you have a list of potential sponsors, reach out to them directly via email, phone or LinkedIn to pitch the influencer’s profile and the benefits of sponsoring them.

Here are 10 of the largest companies in the finance industry with influencer programs:
  1. 1. American Express
  2. 2. Bank of America
  3. 3. Chase
  4. 4. Citigroup
  5. 5. Fidelity Investments
  6. 6. Goldman Sachs
  7. 7. JPMorgan
  8. 8. Mastercard
  9. 9. Morgan Stanley
  10. 10. Visa
Note that not all of these companies may have publicized their influencer programs, so it may be necessary to do some additional research to determine whether they have such programs and what their requirements may be.

Here are application links to at least 9 of the companies:
  1. a. American Express
  2. b. Bank of America
  3. c. JPMorgan
  4. d. Mastercard
  5. e. PayPal
  6. f. Robinhood
  7. g. Acorns
  8. h. SoFi
  9. i. Ally Invest
2. Google and Bing Ads

Utilize Google Ads and Bing Ads to target companies in the finance industry. You can create ads that specifically target finance companies, using keywords related to their industry. These ads can be set to appear when a potential sponsor searches for finance-related keywords, increasing the chances of them finding the influencer’s profile.

3. Taboola

Taboola is a native advertising platform that can be used to promote the influencer’s TikTok profile to potential sponsors in the finance industry. Taboola allows you to place ads on popular websites and blogs in the finance industry, driving traffic to the influencer’s profile.

4. Social Media Sites

Use social media sites such as Instagram and Facebook to promote the influencer’s TikTok profile to potential sponsors. You can use social media advertising tools to target specific audiences, such as people who have liked or engaged with finance-related content, increasing the chances of attracting finance sponsors.

5. Creator Platforms

Platforms like Izea.com can be used to connect with potential sponsors in the finance industry. These platforms allow you to create a profile for the influencer and connect with brands that are looking for influencers to promote their products or services.

Here’s a summary of the steps to becoming an Izea Creator:

  1. i. Sign up: Visit the Izea website (www.izea.com) and click on the “Sign Up” button to create a free account.
  2. ii. Build your profile: Complete your profile by adding your bio, profile picture, and relevant skills and interests. Make sure to include your social media handles, as this will be important for potential sponsor outreach.
  3. iii. Connect your social media accounts: Connect your social media accounts to Izea, so that potential sponsors can see your following and engagement metrics.
  4. iv. Browse campaigns: Once your profile is complete, browse the available campaigns on the Izea platform. These campaigns will vary depending on your interests and the type of content you create.
  5. v. Apply for campaigns: When you find a campaign that interests you, read through the campaign details and requirements, and then apply to participate by submitting a proposal or applying directly to the campaign.
  6. vi. Negotiate terms: If a sponsor is interested in working with you, they will typically reach out to negotiate the terms of the campaign, including deliverables, compensation, and timeline.
  7. vii. Create content: Once the terms are agreed upon, create and deliver the content according to the campaign guidelines and schedule.
  8. viii. Get paid: After completing the campaign, Izea will review your content and send payment to your account once the sponsor approves it.

Here are some additional Creator Platforms that can be used to connect with Brands:

  1. 1. HYPR – https://hyprbrands.com/
  2. 2. Klear – https://klear.com/solutions/creators
  3. 3. NeoReach – https://neoreach.com/influencers/#contact-form
  4. 4. Open Influence – https://openinfluence.com/influence/
  5. 5. Upfluence – https://www.upfluence.com/creators
  6. 6. Collectively: https://collectivelyinc.com/influencer-application
  7. 7. Fanbytes: https://fanbytes.co.uk/contact
  8. 8. Mavrk: https://www.mavrck.co/influencer-index/
  9. 9. Takumi – https://takumi.com/for-creators
  10. 10. Tribe – https://www.tribegroup.co/influencers
  11. 11. Grin – https://grincreators.grin.live/sign-up

Each of these platforms provides creators with opportunities to connect with brands and participate in sponsored campaigns. However, it’s important to note that each platform may have different requirements and may focus on different types of content or social media channels, so it’s a good idea to do your research before signing up for any platform.

Remember, to increase your chances of getting selected for campaigns, make sure to regularly update your profile, be active on social media, and engage with potential sponsors.

And lastly, tailor your outreach approach to the individual sponsor and make sure to highlight how the influencer’s content and target audience aligns with the sponsor’s brand and goals.