I wanted to share an article I contributed to on the #PostFunnel forum managed by #Optimove. The site gathers some of the brightest minds in
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This is a great report from Mckinsey & Company on Analytics and competing in a data driven world. At the moment, location based data is
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I recently came across and interesting infographic about Customer Churn on Website Magazine. It provides data on 2 like companies and indicates the financial impact
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Top 5 Data Hygiene Issues CRM Systems are becoming increasingly more important in today’s information and digital age. Companies rely on them to help provide
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Oftentimes company divisions are misaligned on Marketing Metrics which could put many of the customer driving programs in jeopardy. In fact, it is quite common
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The new wave of CRM Tools live in the cloud with applications such as Salesforce.com, SugarCRM, SAP, Microsoft Dynamics and Oracle CRM. And as a
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In my past blog articles I’ve defined what I believe CRM entails and why companies need this department. The business landscape is changing a rapid
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In doing some recent pro-bono consulting work for a technology company, I reviewed their CRM product. Overall, it was quite comprehensive in tracking leads, orders,
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I wanted to touch on this topic in hopes of making the CRM picture more clear to those in business and marketing who may not
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Here’s a great article from Kissmetrics on utilizing CRM and Social Marketing to drive revenue and customer lifetime value: It touches on these solid CRM,
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