Larry Gray

CRM/Strategy/Data Science & Analytics/Digital Marketing

About Me

I’m an experienced and hybrid Director with skills in CRM, Data Science and Analytics, Social Media, Blogging, Sales and Marketing, Management and Leadership. I’m skilled in driving traffic, conversion and uncovering opportunities to increase customer lifetime value while enhancing brand experience.


2018 - 2020

Health-E Commerce

Digital CRM Director

Oversee Retention department and responsible for driving Marketing Channel growth, customer conversion and lifetime value through Partnerships, Personalization, Segmentation, Data Analytics. Planning and Execution.

2017 - Current

Rock Digital, LLC


Leveraging 15+ experience in engaging the customer, analyzing market trends to drive strategic approaches to develop business growth as an independent consultant. Oversee all aspects of the business operations an administration including logistics and contract negotiations.

2017 - 2018

Lisa International, Inc. NY, NY

Digital Marketing & eCommerce Head – Contract

Responsible for all eCommerce and Digital Marketing activities which includes Email & Affiliate Marketing, SEO, Social and Content Marketing. Q4 2017 challenge to overhaul the site and drive more brand engagement, visitors and sales.

2011 - 2017

Ashley Stewart Inc. Secaucus, NJ

CRM & Multi-Channel Marketing Director

Focused on increasing customer participation in Credit, Loyalty, Social, Email, SMS, Events and Other Digital programs while driving engagement and customer lifetime value. Integral in driving revenue and improved profitability which helped lift the business from bankruptcy to a thriving multi-channel business.

2000 - 2011

The Vitamin Shoppe

Analyst To Manager – IT/Marketing/Finance

Began as Senior Marketing Analyst scrubbing the CRM Database for nuggets and created a department and advanced to Manager of Retail Systems learning about all back-end touch points to CRM. Finished as a Senior Financial Analyst supporting all aspects of eCommerce and Retail Marketing, CRM and Real Estate.



MBA - Financial Management


BBA - Accounting


Management & Leadership 100%
CRM - Metrics/Applications/Database 100%
Microsoft Suite - Excel/Access/PowerPoint/Outlook 100%
Data Science & Programming - R/SQL/SPSS 90%
Digital Marketing - Analytics/Social/PPC/Email/Affilate/SEO 85%
Websites - WordPress/Shopify/Demandware 75%
Creative - Copy/Photoshop/Execution 60%


Provided Upon Request