I wanted to share an article I contributed to on the #PostFunnel forum managed by #Optimove. The site gathers some of the brightest minds in Performance Marketing and Customer Relationship Management to discuss hot topics and share information and ideas.

In this inaugural Advisory Partner series, we discuss key trends of the “New Normal” and share points-of-view from key partners at Data Culture and Dynamic Yield.

Enjoy the article and check back for our next installment of bright ideas and key topics!