This is my Mom’s recipe for Peach Cobber, my all-time favorite dessert! When I was younger my mother used to make the best Peach Cobbler. She’s not around any longer
Read FullI wanted to share an article I contributed to on the #PostFunnel forum managed by #Optimove. The site gathers some of the brightest minds in Performance Marketing and Customer Relationship
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This is a great report from Mckinsey & Company on Analytics and competing in a data driven world. At the moment, location based data is realizing 50-60% of it’s value
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I recently came across and interesting infographic about Customer Churn on Website Magazine. It provides data on 2 like companies and indicates the financial impact of customer churn which can
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Last year retailer Canada Goose decided to take business online in addition to it’s current wholesale and brick and mortar strategy. This is good news for them and probably not
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Top 5 Data Hygiene Issues CRM Systems are becoming increasingly more important in today’s information and digital age. Companies rely on them to help provide the Who, What, When and
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Oftentimes company divisions are misaligned on Marketing Metrics which could put many of the customer driving programs in jeopardy. In fact, it is quite common for the Sales and Marketing
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The new wave of CRM Tools live in the cloud with applications such as Salesforce.com, SugarCRM, SAP, Microsoft Dynamics and Oracle CRM. And as a matter of fact, in 2015
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In my past blog articles I’ve defined what I believe CRM entails and why companies need this department. The business landscape is changing a rapid pace these days and it’s
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In doing some recent pro-bono consulting work for a technology company, I reviewed their CRM product. Overall, it was quite comprehensive in tracking leads, orders, customers, invoices and the like.
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