Category: Marketing

3 things about the EIDL loan Application

I recently applied for the EIDL loan and was very surprised about how short and quick the application process was. Before I get into my 3 key takeaways, let me

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PPP For The Self-Employed

As many may be aware, the second coming of the COVID-19 Stimulus Plan was signed into law on December 27, 2020. It provided for $900 Billion of support including extended

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Sweet T’s Peach Cobbler

This is my Mom’s recipe for Peach Cobber, my all-time favorite dessert! When I was younger my mother used to make the best Peach Cobbler. She’s not around any longer

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Post Funnel| Get Your Data Straight Before It’s Too Late

I wanted to share an article I contributed to on the #PostFunnel forum managed by #Optimove. The site gathers some of the brightest minds in Performance Marketing and Customer Relationship

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Top 3 Issues Adopting Data Analytics

This is a great report from Mckinsey & Company on Analytics and competing in a data driven world. At the moment, location based data is realizing 50-60% of it’s value

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3 Tips To Combat Churn

I recently came across and interesting infographic about Customer Churn on Website Magazine. It provides data on 2 like companies and indicates the financial impact of customer churn which can

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5 Tips For Canada Goose Online

Last year retailer Canada Goose decided to take business online in addition to it’s current wholesale and brick and mortar strategy. This is good news for them and probably not

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Top 5 Data Hygiene Issues

Top 5 Data Hygiene Issues CRM Systems are becoming increasingly more important in today’s information and digital age. Companies rely on them to help provide the Who, What, When and

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The Great Divide – Marketing vs. Financial Metrics

Oftentimes company divisions are misaligned on Marketing Metrics which could put many of the customer driving programs in jeopardy. In fact, it is quite common for the Sales and Marketing

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5 Tools To Enhance Your CRM

The new wave of CRM Tools live in the cloud with applications such as Salesforce.com, SugarCRM, SAP, Microsoft Dynamics and Oracle CRM. And as a matter of fact, in 2015

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