Here’s a great article from Kissmetrics on utilizing CRM and Social Marketing to drive revenue and customer lifetime value:

Growth Hacking

It touches on these solid CRM, Marketing and Social techniques:

> Audience Segmentation and Targeting

> Return on Adspend (ROAS)

> Acquisition and Retention Rates

> A/B Testing

> CTR and CPC Rates

> Customer Lifetime Value

When all of the above are combined for the Baby business, success is derived to the tune of over 900% sales growth.